Goldfish Swim School: Sales & Enrollment Leader (2 Locations, KY)
Full Time • Louisville
Benefits:
- Bonus based on performance
- Competitive salary
- Health insurance
Goldfish Swim School: Sales & Enrollment Leader (2 Locations, KY)
Drive Enrollment Growth and Lead Our Golden Sales Experience!
A Message from Our Team
You feel it the moment you walk in. There's more than vibrant colors, a tropical theme, and happy children. There's something truly GOLDEN.
We are seeking a highly motivated and results-driven individual to focus exclusively on growing our business by mastering our sales funnel. This role is pure sales—you will be driving new member enrollments, maximizing lead conversion, reengaging customers who have dropped and driving key retention campaigns across two Goldfish Swim School locations in Kentucky. You will also coach our Front Desk team on how to convert walk-ins into customers.
This position focuses on top-of-funnel growth—inbound and outbound calls, texts, emails, and walk-ins (coaching the Front Desk team)—as well as seasonal re-engagement campaigns, referral programs, and community event follow-ups. The ideal candidate is part closer, part motivator, part coach, —someone who thrives on goals, accountability, and results.
This position focuses on top-of-funnel growth—inbound and outbound calls, texts, emails, and walk-ins (coaching the Front Desk team)—as well as seasonal re-engagement campaigns, referral programs, and community event follow-ups. The ideal candidate is part closer, part motivator, part coach, —someone who thrives on goals, accountability, and results.
Position Details
Reports to: | Owner (Directly)
Compensation: | Competitive Hourly Pay ($24 – $27 per hour) Significant Performance Bonus
Health Care Benefits: | Yes
Location: | In-office at our swim school in Louisville
Remote Position: | Not remote.
Hours: | Monday through Friday w/some Weekend Training. Flexible between 9AM – 6PM *Hours may vary based on sales call data. Some weekend training of staff required.
Travel Requirement: | Travel to Lexington, KY location 4-6 times per month.
Compensation: | Competitive Hourly Pay ($24 – $27 per hour) Significant Performance Bonus
Health Care Benefits: | Yes
Location: | In-office at our swim school in Louisville
Remote Position: | Not remote.
Hours: | Monday through Friday w/some Weekend Training. Flexible between 9AM – 6PM *Hours may vary based on sales call data. Some weekend training of staff required.
Travel Requirement: | Travel to Lexington, KY location 4-6 times per month.
Position Summary
The Sales & Enrollment Leader is the engine of enrollment growth for two Kentucky locations. This is a sales-first leadership role responsible for owning the entire customer acquisition and retention lifecycle—from initial lead engagement through membership conversion and re-engagement campaigns.
This role requires a dedicated focus on top-of-funnel management, conversion rate optimization (CRO), and delivering the highest standard of sales communication and training to the Front Desk team. Success is measured strictly by growth in membership enrollment and successful execution of seasonal re-engagement programs.
Key Responsibilities
I. Sales Funnel Management & Conversion (The Primary Focus)
- Inbound/Outbound Sales: Executes the response to all inbound sales inquiries (calls, texts, emails, walk-ins [train Front Desk team]) and personally executes outbound sales efforts to contact and convert leads. Job requires substantial time on the phone.
- Lead Engagement: Systematically follows up on all new leads, older leads that have not yet engaged, and monitors the sales pipeline to ensure high conversion rates.
- Top-of-Funnel Mastery: Develops and implements strategies to move prospective customers efficiently through the decision process into enrollment.
- Sales Training: Leads all sales training for the Front Desk team, coaching them on effective phone etiquette, overcoming objections, closing techniques, and turning walk-ins into members.
- Enrollment & Scheduling: Enrolls customers within iClassPro environment. Training provided.
II. Retention & Re-engagement Campaigns
- Seasonal Campaigns: While marketing is not a direct responsibility, you will be part of the conversation on the set up of local events and responsible for the tracking of results in order to drive which events we go to each year and the effectiveness. You will be responsible for executing targeted re-engagement campaigns to bring back former customers who dropped seasonally, such as during the summer (due to heat/vacation) or during back-to-school chaos.
- Referral Programs: We have a program in place and employees execute, but you will be responsible for ensuring the execution is consistent and results monitored. This role will drive the execution and tracking of member referral programs to leverage word-of-mouth growth.
- Retention Support: Tracks withdrawal data and partner with Front Desk team to proactively contact at-risk members to improve overall retention metrics.
III. Local Marketing & Event Execution
- Local Events: Part of a team responsible for the execution and staffing for all approved local marketing events, ensuring the school is positioned to generate and capture new leads effectively.
- Agency Collaboration: Serves as one of several internal contacts for the external marketing agency, collaborating on event logistics and suggested marketing initiatives.
IV. Leadership & Administration (Sales-Related Only)
- Front Desk Team Mentorship: Mentors the Front Desk Team for consistent excellence in all sales-related service delivery.
- Reporting: Provides detailed weekly sales reports to the Owner on lead volume, conversion rates, re-engagement success, and event ROI.
- Meetings: Attends weekly manager meetings to report on sales performance and align strategy across both locations.
Qualifications
Experience
- 2+ years of dedicated experience in a high-volume sales role, direct customer service required.
- Proven track record of managing a sales funnel, hitting conversion targets, and running successful sales campaigns.
- Prior sales coaching experience preferred.
- Strong Written Skills to create campaign materials – text templates, email templates, etc.
Skills and Abilities
- Must be highly sales-driven and results-oriented.
- Exceptional communication skills across all channels (phone, text, email, in-person).
- Strong organizational skills with the ability to manage a pipeline across two locations.
- Computer proficiency (Point-of-Sale/CRM systems for lead tracking).
- No prior aquatics or wet-side experience is required.
Perks & Benefits
- Competitive hourly pay with unlimited performance bonuses tied directly to achieving key enrollment, conversion, and retention targets.
- Flexible scheduling.
- Paid on-the-job training and leadership development.
- Employee discounts and free uniforms.
- Fun, positive, tropical work environment with accelerated growth opportunities based on sales success.
Disclaimer: This role covers two independently owned and operated Goldfish Swim School locations in Kentucky. Wages, benefits, and terms and conditions of employment are set by the Franchisee and may vary by location.
Compensation: $24.00 - $27.00 per hour
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!
We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.
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Paid Training
We set you up for Extraordinary Results! It doesn’t matter if you’ve never learned to swim yourself or if you’re a seasoned swimmer, we are proud to provide our team with paid training, certifications and ongoing support.
Flexible Schedules
Work life balance is essential to any team! At Goldfish, we understand you have commitments outside of work - family, school, sports, whatever it may be - and we celebrate that! We offer convenient schedules to accommodate YOU!
All Are Welcome
At Goldfish, we value Diversity & Inclusion! We pride ourselves on creating a welcoming environment for all by treating everyone with Integrity, Compassion and Trust as we work together to make waves for water safety.
Make Waves...In Your Community
Our team members are literal life-savers. Superheroes. Wavemakers. At Goldfish, you’re helping keep the children of your community safer in and around water - and that’s something to CELEBRATE!
Make Waves...In Your Career
Dip your toe into a pool of possibilities at Goldfish! You’ll learn life lessons through leadership, mentorship and ongoing training. From customer service to education, healthcare to business, you’ll gain impactful work experience that is sure to make a splash in your future, no matter what your career path!
High Fives & Tropical Vibes!
We believe in making a big deal about life’s accomplishments by remembering to CELEBRATE! We give high fives, dance and have some serious fun while doing some serious work. And with tiki huts, palm trees and surfboards, every work day will make you feel like you’re on vacay!
Going for Gold!
We align with partners who not only share our passion for water safety, but also share our core values. Helping us make a splash are World Record Holders and Olympic Gold Medalists Ryan Murphy and Cullen Jones! We are also committed to making waves, giving back and saving lives through our partnership with the USA Swimming Foundation.
Grow with Goldfish
There’s no limit to where you can go with Goldfish! We’ve seen part time team members #GrowUpGoldfish - becoming managers, joining the Franchise Support Team, and even going on to own and operate their own Goldfish Swim School! Dip a toe or dive all the way into the pool of possibilities and endless opportunities!