Marketing & Events Manager
Full Time • Oakville, Oakville - Ontario
Benefits:
- Training & development
- Bonus based on performance
- Competitive salary
- Employee discounts
- Flexible schedule
- Free uniforms
- Health insurance
- Opportunity for advancement
WHY JOIN GOLDFISH SWIM SCHOOL?
Making a meaningful difference in the lives of children is what drives us. Watching our swimmers gain confidence, self-esteem, and life-changing skills makes every day GOLDEN. At Goldfish Swim School, we are not just teaching children how to swim, we are building confidence, safety, and lifelong capability. As we continue to expand across multiple locations, we are investing in a coordinated, high-performance marketing function to drive growth, consistency, and community impact. If you are looking for a role where you can make a measurable impact, work within a collaborative leadership structure, and help scale a proven brand, this is an opportunity where you will get back far more than you give.
Position Summary
We are seeking a highly organized, execution-driven Marketing & Events Manager to lead all marketing, community engagement, and brand activation efforts across our Meadowvale and Oakville locations. This role operates within a shared regional marketing structure, working closely alongside our Stoney Creek and Burlington Marketing & Events Manager. Success requires the ability to collaborate, align with shared strategies, and execute consistently across all locations. This is a hands-on role with responsibility across community partnerships, events, brand management and input on digital marketing. The successful candidate must be equally comfortable planning strategy and executing day-to-day deliverables.
Core Responsibilities
1. Digital Marketing & Communications
- Manage all social media channels (posts, stories, collaborations, and direct message engagement)
- Support and provide input on digital advertising strategy
- Develop and distribute monthly newsletters (Mailchimp or equivalent platforms)
- Manage automated member communications, including birthday email campaigns
- Maintain and update website content, opening hours, packages and calls-to-action
- Oversee Google Business profiles, including opening hours, and active review monitoring/responding
2. Community & Partnership Development
- Build and manage B2B community partnerships (schools, daycares, local child focussed businesses)
- Lead influencer outreach and relationship management to expand brand reach
- Coordinate community board postings within the schools and local awareness initiatives
- Represent Goldfish Swim School as a brand ambassador within the community
3. Events & Brand Activation
- Plan and execute all internal and external events, including fairs, sponsorships, and community activations
- Coordinate participation in local groups (e.g., moms’ groups, family networks)
- Prepare and deliver Water Safety Presentations to schools and community organizations
- Lead execution of member and employee appreciation events and campaigns
4. Marketing Operations & Execution
- Coordinate creation of marketing materials and promotional assets
- Develop and update voicemail messaging scripts (seasonal and campaign-based)
- Ensure all activities are aligned with Goldfish Swim School brand standards
- Maintain structured documentation, calendars, and execution timelines
5. Strategy, Planning & Reporting
- Develop and execute location-specific marketing plans
- Contribute to and manage the marketing budget with a focus on ROI and efficiency
- Track and report on monthly performance metrics, including events, outreach, and campaign effectiveness
- Work with Stoney Creek and Burlington Marketing Manager on quarterly marketing plans and performance metrics
6. Collaboration & Leadership Alignment
- Work in close partnership with Marketing Manager in Stoney Creek and Burlington to ensure consistency in strategy and execution
- Participate in regular leadership and cross-location meetings
- Demonstrate a strong ability to take direction, incorporate feedback, and align with established best practices
- Contribute ideas while maintaining alignment with broader organizational goals
Position Requirements
- Proven experience managing social media, events, and partnerships
- Strong working knowledge of email marketing platforms (Mailchimp or similar)
- Experience with Google Business, website updates, and digital campaign coordination
- Post-secondary education in Marketing, Communications, or a related field (preferred)
- Valid driver’s license and access to a reliable vehicle
- Commitment to work flexible hours, including evenings and weekends, based on event schedules
- Availability for extended hours during peak seasonal periods
Core Competencies & Attributes
- Highly organized with strong execution discipline and attention to detail
- Confident communicator with strong presentation and interpersonal skills
- Ability to balance creativity with structured, process-driven execution
- Strong collaborator who values teamwork, alignment, and shared success
- Coachable and receptive to feedback within a multi-manager environment
- Self-starter with the ability to manage multiple priorities independently
- Positive, professional, and solutions-oriented mindset
- Comfortable operating in a fast-paced, multi-location business environment
Compensation: $30.00 per hour
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!
We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We do the right things, make the right decisions and treat people with Integrity • Compassion • Trust
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.
Apply here.
Paid Training
We set you up for Extraordinary Results! It doesn’t matter if you’ve never learned to swim yourself or if you’re a seasoned swimmer, we are proud to provide our team with paid training, certifications and ongoing support.
Flexible Schedules
Work life balance is essential to any team! At Goldfish, we understand you have commitments outside of work - family, school, sports, whatever it may be - and we celebrate that! We offer convenient schedules to accommodate YOU!
All Are Welcome
At Goldfish, we value Diversity & Inclusion! We pride ourselves on creating a welcoming environment for all by treating everyone with Integrity, Compassion and Trust as we work together to make waves for water safety.
Make Waves...In Your Community
Our team members are literal life-savers. Superheroes. Wavemakers. At Goldfish, you’re helping keep the children of your community safer in and around water - and that’s something to CELEBRATE!
Make Waves...In Your Career
Dip your toe into a pool of possibilities at Goldfish! You’ll learn life lessons through leadership, mentorship and ongoing training. From customer service to education, healthcare to business, you’ll gain impactful work experience that is sure to make a splash in your future, no matter what your career path!
High Fives & Tropical Vibes!
We believe in making a big deal about life’s accomplishments by remembering to CELEBRATE! We give high fives, dance and have some serious fun while doing some serious work. And with tiki huts, palm trees and surfboards, every work day will make you feel like you’re on vacay!
Going for Gold!
We align with partners who not only share our passion for water safety, but also share our core values. Helping us make a splash are World Record Holders and Olympic Gold Medalists Ryan Murphy and Cullen Jones! We are also committed to making waves, giving back and saving lives through our partnership with the USA Swimming Foundation.
Grow with Goldfish
There’s no limit to where you can go with Goldfish! We’ve seen part time team members #GrowUpGoldfish - becoming managers, joining the Franchise Support Team, and even going on to own and operate their own Goldfish Swim School! Dip a toe or dive all the way into the pool of possibilities and endless opportunities!